Marketing & Branding: Having a degree in MBA marketing Omer became one of the most successful marketers working with both, the corporate and social sectors. Initially, he joined his family business as Director of Marketing but later expanded his focus to the social sector as well. Omer, an expert in 360 campaigning has been associated with several international organizations throughout his career. From strategizing for launching BMW in Pakistan to Marketing and Branding Strategy for the 3rd Olympic Qualifying Boxing Tournament for Athens 2004 with International Boxing Association (AIBA) and Pakistan Boxing Association (PBA) in this field his experience covers a variety of areas.

On the one side, Omer did “Re-Branding Germany” for the Department of Public Diplomacy, through the Embassy of Germany in Pakistan. On the other hand, he designed the Soft Image Project for the Ministry of Information and Broadcasting and Prime Minister’s Secretariat.