Campaign Strategist

Omer has taken some very unique social development initiatives in his life. These initiatives include programs related to the promotion of gender equality, adolescent health & rights, women’s health and women’s economic empowerment. Through extensive international exposure as campaign strategist he has scored great achievements not only in bringing positive change in behavior of general public but introducing policy reforms for development of youth and women. Let’s have a brief intro to some of his unique examples of successful campaigns.

Omer Aftab took up the mission of spreading Breast Cancer Awareness in Pakistani society when no other institution or individual was even ready to talk about it. He gallantly fought through all the taboos to illuminate the issue to the mainstream. His contribution to save millions of lives by imparting awareness is outstandingly commendable.

Cherie Blair

Barrister and Writer, Mrs. Tony Blair

Campaigns

Pink Ribbon Pakistan

Besides many other initiatives on women’s health, Omer Aftab launched Pink Ribbon; the breast cancer awareness campaign in 2004. This campaign is best known example of successful strategic interventions to get desired outcomes in unfavorable conditions. Just in a decade of targeted effort. Pink Ribbon brought the issue of this deadly disease from a taboo standing nowhere; one of the top health care priorities of Pakistan.

White Ribbon Campaign Pakistan

In a patriarchal society like ours, it was an alien idea to engage men to end violence against women. But this unique idea combined with the diverse experience of advocacy and campaigning came into existence in 2005 under the title of ‘White Ribbon Pakistan’. This campaign is perhaps the most well-known initiative regarding women’s empowerment among all stakeholders including government departments, media, civil society, and the masses across the country

Ehad Campaign

(A Resolve to Better Upbringing of Children) Omer launched the EHAD campaign in 2011. Despite being the first initiative of its kind in Pakistan, EHAD managed to engage government departments and clergy as strategic partners in this project. One of the significant achievements of EHAD was the launching of the first ever LSBE curriculum for schools in the country. This campaign gained international recognition for its achievements in taking the matter of adolescent health and behavioral issues to the next level.