The temperature in Pakistan has reached an all-time high with Mohenjo-Daro reaching 53.5C the fourth-highest ever recorded temperature in Asia because of climate change. In 2015, the severe heatwave that struck southern Pakistan caused temperatures to rise to 49C, rendering more than 1,200 dead in Karachi alone. The high temperatures are disrupting the overall environmental cycle; too few rains, floods and drought, simultaneously.

According to the Economic Survey of Pakistan 2013, more than 3,000 people were died because of floods in 2010, 2011 and 2012 and a loss of $16 billion was incurred.

Engaged with Provincial and Federal Ministries and Departments of Climate Change since 1995 till date, Omer had planned and executed many strategic awareness initiatives on climate change.

He has been successfully involved in designing a campaign on Water, Sanitation and Hygiene (WASH) for Water Aid, Plan International and UNICEF. The campaign was a successful model of 360 communication strategy as it involved all stakeholders from policymakers to media and the general public at large.